The Indianpost

Google Chrome TV advert ‘Dear Hollie’ to air during Champions League Final

Google is to use its first primetime UK TV advert to promote its Chrome browser.

Showing during the UEFA Champions League Final, the advert reworks a popular American version for a British audience and uses the tagline “The web is what you make of it”.

The new advert will feature a child called “Hollie”, and features actual footage taken by her family over her life so far. The premise is a father setting up an address to email his new-born daughter and then sending her messages over the course of her life.

Google has been advertising on television in America for several years, but UK adverts have been largely restricted to print and billboard sites. Its new version is a clear attempt to reach beyond its traditional technology enthusiast audience while tapping in to a new type of more emotional advertising.

Another advert for Google aired during the SuperBowl in America, taking up one of the most expensive slots in the TV calendar. Commercials featuring Lady Gaga have also been shown in America.

A number of spoof versions of similar US versions of ‘Dear Hollie’ have also been made, and are now hosted on YouTube along with the orginal.

 

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