The Indianpost

Technology ‘failing to empower older generation’

The advanced functions of the latest mobile phones are ‘of little or no interest’ to the over-65s, new research suggests.
Only one in 20 of the age group owns a smartphone, compared to 17 per cent of those aged between 55 and 64. Research from Ofcom indicated that there was no increase between 2010 and 2011 in those over 65 using their phones to access the internet.

Overall, smartphones now make up 67 per cent of all UK mobile phone sales. According to the latest figures from Ofcom, 91 per cent of UK adults of all ages currently own or use a mobile and one in four owns a smartphone.

Research conducted by Cambridge University indicated that more than half of the over-50s in the UK felt nervous using an electronic product they had not seen before. According to Ofcom, 39 per cent of the over 65s use a mobile purely for phone calls, and only 55 per cent use text messages.

Ian Hosking, Senior Research Associate, Cambridge University said, “It is critical that all manufacturers of electronics goods, particularly mobile phones, consider the needs of older users when designing new products. There is a real opportunity to address this anxiety and create something that is both stylish and easy to use.”

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